June Campbell : Writing from Vancouver

Great Squidoo lens giving a number of tips and suggestions for natural sleep without the use of medication.

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This Squidoo lens shows how its possible to bring in $500 in ten hours through Internet marketing.

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This is the story of how one woman joined a challenge to create and market a new product on the Web. She’s had outstanding success, and I’m very proud of her. I organized the challenge she chose to join — the 1000in24 Group.

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Cool Post. The blogger includes a viral video used in advertising and comments on the effectiveness of viral videos in Internet marketing.

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Ruth offers insightful, fresh, and often amusing comments on such activities as Internet marketing, writing and the Law of Attraction. She’s a member of the 1000in24 Group Challenge, a number of relatively new Internet marketers who banded together to help one another create and promote an Internet product or service.

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This page has links to a number of tutorials addressing ways to make money on the Internet using Squidoo lenses, US FreeAds and a number of other approaches.

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Web 2.0 is here. Technorati, Facebook, Stumbledupon and all the others are the way to go. They’re said to be the way of the future for Internet marketing. You have to get your blogs, Squidoo Lenses, web sites, articles and who knows what else listed in these sites if you want good traffic — or so I’m told.

Here’s my Technorati link:

Technorati Profile

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Split testing is a crucial component of Internet marketing. Marketers bypassing this strategy are saying good bye to untold profits. Those who spit test various components of their marketing materials report increased conversions of up to 734%.

Sounds hard to believe, but yes, it is true. There are various approaches to doing split testing, of course. Simple univariate split testing, also called a b testing, involves testing two almost similar pages or ads, in which one component is different. The test has to run for a sufficient time before we can assume the test results are accurate. This time is generally measured by the number of hits to each page.

Elements that can be split tested include almost anything – headlines, testimonials, graphics, guarantees, text color, testimonials, and so forth. Split testing price points also provides helpful and useful information.

Multivariate split testing, also known as taguchi testing, involves testing many variables against one another. Multivariate is considerably more complicated to carry out and to analyze. Multivariate testing software or solutions tend to be more pricy than the a b testing solutions.

Newcomers to split testing are usually challenged to research and implement an effective split test, or to do decide which of many competing products and solutions is the best one for their particular needs.

I’ve begun implementing split testing on my own products. I’m using a simple php testing script that I had someone write for me. I’ve also written a good (in my opinion) report explaining the split testing basics. It includes the random script and the rotator script that I mentioned earlier. You can find out about it at this link:

Split Testing to Increase Conversions by 734%

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I just found the most entertaining and amusing copy at a blog promoting the use of oils with health giving properties. The writer was funny and fresh. It was a breath of fresh air.

She listed the health benefits as “side effects,” warning for example, that increased energy could lead to doing housework LOL

 I have no idea whether this approach sells oil better than the traditional approach, but its definitely fun to read.

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As the saying goes, there’s only two types of people: Campbells and those who wish they were.

 On Saturday I auditioned for a Campbell Soup commercial. The Campbell Soup Company is auditioning people named Campbell all across Canada. They found my name in the phone book last week, called and invited me to participate.

 How could I you say “no”? It sounded like so much fun. It was fun, too. The sat me in front of a video camera, then a charming young dude asked me thought provoking question, such as, “Do you like Campbell Soup?”, “When’s the last time you bought Campell Soup?” and “Do you have any interesting experiences stemming from  having the name Campbell?”

 There are plenty of experiences associated with being named Campbell. Especially when you visit Scotland and discover that clan animosity still exists, stemming back to that unpleasant incident where the murderous Campbell clan slaughtered some other unsuspecting clan in their beds at night as they slept. I think it was the MacDonalds, but I could be wrong.

Anyway, it’ll be interesting to see if anything comes from it.

This may not be Internet marketing, but its certainly marketing. Go Campbell Soup, go.

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